Educate & Empower Bay Area Youth

#TACKLINGPOSSIBLE

For 30 years, the 49ers Foundation has harnessed football to educate and empower Bay Area youth through a collective of innovative and community-focused strategies. From award-winning STEAM education and nationally recognized youth football programs to impactful community partnerships with leading nonprofits, we are tirelessly dedicated to inspiring the confidence and collaboration our youth need to tackle what is possible.

Celebrating 30 Years of the 49ers Foundation

The 49ers Foundation reached a huge milestone this year in celebrating our 30th Anniversary, which was highlighted by surpassing $50 million raised and invested back into underserved Bay Area communities. Through our direct service programs, 49ers EDU presented by Chevron and 49ers PREP presented by U.S. Bank, legacy beneficiaries and support from the Faithful, we have helped level the playing field for hundreds of thousands of youth.

During the 2021 season, we reflected on all the amazing work accomplished so far, but also made plans to forge a clear path for another 30 years of giving back to the Bay and beyond.

PROGRAMS

30th Anniversary Event Series

We kicked off our 30th anniversary in style by hosting 3 unique events in the Spring of 2021: Decades of Dominance presented by Chevron featuring 49ers Hall of Famers Bryant Young, Patrick Willis and John Taylor and current 49er Kyle Juszczyk, our 30th Anniversary Golf Shootout presented by Chevron and the Race to Tackle Poverty presented by Chevron. These events collectively helped us raise more than $550,000!

Kickoff: Players for a Purpose

Presented by SAP

The 49ers Foundation’s annual Kickoff: Players for a Purpose presented by SAP welcomed over 500 guests back in-person on the field for the first time since 2019. The 2021 event raised a record-breaking $650,000 and included a 49ers spin on the Match Game starring current players, the launch of the 49ers Foundation’s planned giving program the Red & Gold Society, a powerful call to action from Devon and Raheem Mostert, over 200 beneficiaries, 28 sponsors and over 80 players and legendary alumni.

KNBR Holiday Sports Auction presented by TIBCO4Good™

The fifth annual KNBR Holiday Sports Auction presented by TIBCO4Good™ benefiting the 49ers Foundation raised a record-breaking $137,000 in 2021. The two-day on-air auction started on Giving Tuesday and gave 49ers Faithful the opportunity to bid on one-of-a-kind memorabilia and experiences with all proceeds benefiting the Foundation’s efforts to educate and empower Bay Area youth. The 49ers Foundation partnered with KNBR once again and welcomed TIBCO4Good™ as the auction’s first-ever presenting sponsor.

49ers Foundation 50/50 Raffle

Presented by Black Oak Casino and Resort

During the 2021 season, the 49ers Foundation continued to be one of the top-ranking NFL teams in its fundraising efforts with the 50/50 Raffle presented by Black Oak Casino Resort, raising over $900,000 during 49ers games at Levi's Stadium. Each game, the funds raised were split evenly between one lucky fan and one of the Foundation's 10 community beneficiaries: 49ers EDU presented by Chevron, 49ers PREP presented by U.S. Bank, Fresh Lifelines for Youth, 49ers Academy, City Year San José Silicon Valley, STEM Leadership Institute Presented by Chevron, the Golden Heart Fund, TAPS, Okizu and the 49ers Foundation.

Dig for Gold Sale & Auction

The Dig for Gold program provides 49ers fans the opportunity to score authentic, can’t-buy collectibles straight from the 49ers locker room while supporting programs that help level the playing field for Bay Area youth. This program engaged 5,000 fans across all 50 states, and raised nearly $300,000 to support Bay Area youth.

49ERS FOUNDATION on gameday!

Touchdowns for Kids
The 49ers Foundation and Taube Philanthropies teamed up once again for the 2021 season for the Touchdowns for Kids program. With every 49ers touchdown, field goal, interception and sack at Levi’s Stadium, the 49ers Foundation and Taube Philanthropies made a contribution benefitting **10 local nonprofit and direct service programs** serving local youth and communities in need.

Extra Buck$ for Bay Area Youth
Each game during the 2021 season Faithful supporters could add a donation to their purchase throughout Levi's Stadium benefiting the 49ers Foundation. Concession and 49ers Team Store staff wore Extra Bucks for Bay Area Youth buttons and to encourage fans to consider rounding up their purchases to help under-resourced communities. **Total revenue was was over $11,000**.

Scoreboard Messages Program
This season fans had the opportunity to purchase a personalized scoreboard welcome, happy birthday, anniversary, proposal or congratulations message at a 49ers home game and see their name in lights on the large scoreboard. The 49ers Foundation **raised over $10,000** this season through the program.

Citrix Owners Club
The 49ers Foundation established a greater presence in the Citrix Owner’s Club at 49ers games at Levi’s Stadium this season. An activation station allowed guests to stop by and sign up for a complimentary raffle to win autographed items, as well as the opportunity to learn more about the 49ers Foundation, our direct service youth programs and upcoming events and activities.

In 2021, the 49ers Foundation unveiled its first ever annual giving society dedicated to acknowledging individuals, foundations, and corporate partners who make an exceptional commitment to our emerging and ongoing programs supporting Bay Area youth and the long term sustainability of the 49ers Foundation.