Empowering Players of All Ages On and Off the Field
49ers PREP presented by U.S. Bank empowers Bay Area youth to lead healthy lifestyles by engaging in physical activity and nurturing the growth of student athletes beyond the playing field. To date, the program has impacted over 200,000 Bay Area youth.
Building Confidence
Through Football
We like our physical activity like we like our football - LIVE and in person! In 2021, 49ers PREP presented by U.S. Bank made the long-awaited return to in-person programming while also remaining committed to serving youth in a virtual capacity. Here’s how we expanded our impact and encouraged young athletes to live an active, empowered and well-rounded lifestyle.
PROGRAMS
FITNESS ZONES
The 49ers Foundation, 49ers PREP presented by U.S. Bank, and the city of East Palo Alto partnered with Robert A. Bothman Inc., the Wender Weis Foundation for Children, and Newfront Insurance to celebrate the grand opening of a new outdoor Fitness Zone at Joel Davis Park. Students from East Palo Alto participated in a football camp and ceremonial ribbon-cutting featuring 49ers Alumni Patrick Willis, Dennis Brown, Ricky Watters, and Guy McIntyre to officially open the space to East Palo Alto residents.
Mentorship Academy Presented by the William V. Campbell Family Foundation
In October, 49ers PREP presented by U.S. Bank hosted the football team captains of Balboa High School (San Francisco), Irvington High School (Fremont), and Sobrato High School (Morgan Hill) for its annual Mentorship Academy presented by the William V. Campbell Family Foundation. The entire 2021 49ers Rookie class surprised the high school students and led a discussion focused on leadership development and the importance of having–and being–positive role models. With support from the William V. Campbell Family Foundation and the Westly Foundation, this once-in-a-lifetime experience for student-athletes provided the platform, lessons and materials to become mentors and further impact countless youth football players in their communities.
T.H.I.N.K. GOLD
49ers PREP presented by U.S. Bank hosted a virtual T.H.I.N.K. Gold! Conference presented by Fuel Up to Play 60 and Dairy Management Inc. Together the organizations hosted over 25 female high school athletes from the Bay Area who had the opportunity to virtually meet and learn from 49ers staff and women of the Front Office. The sessions taught a variety of social and physical exercises encouraging academics and the importance of living a healthy, well-rounded lifestyle.
49ERS PREP PRESENTED BY U.S. BANK VIRTUAL FITNESS
49ers PREP continued to develop its Virtual Fitness Program content designed to help young people stay active and fit during the pandemic. To date, 250 principals, teachers and parents have signed up across 38 school districts and five YMCA sites in Silicon Valley, with 51% of participants identifying from Title I designated sites in historically underserved communities. Since its inception, we estimate our content has impacted over 80,000 Bay Area youth.
TOCHITO
In collaboration with NFL Mexico, 49ers PREP presented by U.S. Bank worked to bring our Tochito Flag Football Program to Spanish speaking communities of the U.S., Mexico and beyond. This multi-week video series allowed for the training and education of the 49ers PREP Flag Football Program presented by U.S. Bank to reach an international audience.
49ERS PREP PRESENTED BY U.S. BANK FLAG FOOTBALL
As youth returned to the field in 2021, 49ers PREP facilitated 19 flag football leagues with a total of 2,900 participants. This program, supported by the Westly Foundation, also provided critical lessons for youth development on and off the field, including teamwork, leadership, confidence, nutrition/health and respect, as well as certification processes for coaches and league commissioners who became program leaders in their communities.
PRO COM ATHLETIC LEAGUE
Santa Clara County Juvenile Probation Department's Pro Com Athletic League successfully completed their third season of 49ers PREP presented by U.S. Bank Flag Football. The partnership started in 2019 with 60 participants and has now grown to over 250. This past season, participants who showed leadership on and off the field were given the opportunity to play a scrimmage game at halftime of the 49ers vs Vikings football game on Nov 28. One of the players was awarded the Hispanic Heritage Foundation Youth Award which recognizes leadership in the community.
49ERS PREP PRESENTED BY U.S. BANK LIVE VIRTUAL EVENTS
49ers PREP presented by U.S. Bank teamed up with the Youth Activation Committee and Special Olympics of Northern California & Nevada for a live online workout to help level the playing field for over 421 participants of all abilities, while providing a fun opportunity to learn the importance of staying active.
PITTSBURG UNIFIED VIRTUAL WORKOUT
49ers PREP presented by U.S. Bank joined the Pittsburg Unified School District and the Special Olympics of Northern California & Nevada for a live online workout. The workout was based on a “This or That” format from the Brain Breaks resource on our Virtual Fitness Platform. The workout session served 245 participants and included 49ers PREP staff and Sourdough Sam.
COACH & PLAYER OF THE WEEK
The 49ers PREP High School Player of the Week Presented by U.S. Bank and 49ers PREP Charlie Wedemeyer Memorial Coach of the Week presented by U.S. Bank programs are designed to recognize high school coaches and players who continuously demonstrate hard work and dedication to their football programs on and off the field. In 2021, this grant program provided $15,000 to local high schools to support their football programs.
Empowerment Legacy
Partner Programs
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“Power isn’t just about going forward.
It’s about not letting anything hold you back.”
Patrick Willis
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